Concept Development at Tayf: Ideas Come to Life
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Concept development is a broad term and it is a process that is crucial in almost every industry and market. At Tayf we have a multi-purpose business model, so along with our services (commercial real estate and franchise investment), we help you realize your ideas. If you are an enthusiast of ideas and opportunities like us, or if you are simply just curious about what concept development is, scroll through the following article to get an idea, and maybe even you will be our next project to grow!
What is Concept Development?
Concept development in general is one of the most essential and crucial first steps in any product or service development process. Initially what generates the concept is a problem or a market gap that the concept is meant to fill, followed by the provision of a detailed description of the idea and its outcomes, which are important to identify key aspects and include them in the future plan of the product/service being developed. The very small idea that is generated can simply turn into one of the greatest projects with the right development and incubation. Any company or individual business owners will go through concept development before launching a new product/service, while maintaining the customer needs in mind, they assess the market and start growing their concept into the real-life project they dreamt of.
Concepts must be in sync with the marketing objectives and must be simple to understand, well defined, and have a valuable and predictable outcome. The process of concept development is not only important to identify client needs and wants before launching in the market, but it’s also important to be done early on to provide the right resources to develop the ideas that will boom in the market when given the chance.
Tayf’s Concept Development Process
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Concept development at Tayf is all about expanding ideas and opportunities to solve and fill design problems and market gaps. We strategically identify the new market challenges and seek to solve them using a unique human-centered approach and developing new concepts.
Our mission and main goal are to elevate lives by offering unmatched investment opportunities, which goes perfectly with what we offer in concept development. To elaborate, further below is a description of our process that guarantees an unmatched end project and design. The concept development process at Tayf consists of three main stages: research, market analysis and finally testing and strategy. First is research, where we dive deep into the questions and help you understand your end-user and identify the perfect product or service. After that, market analysis is in order, where our experts analyze your competitors (both direct and indirect) and give you a detailed outlook on the Egyptian market with insights and analytics that will further help your concept development. Finally, the testing and strategy phase is where we guide you and help you create a prototype to test the product or service and make sure there are potential consumers and actual demand for your concept in the market.
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Zag Games is one of our favorite concept development projects that we have embarked on. The games have all the essential and innovative pillars of a concept set to succeed! These card games contextualize our culture and mix it with entertainment to create a fun and different atmosphere that young consumers were looking for! Check it out here (Zag Games).
Why Develop Your Concept with Tayf?
Tayf’s Process and experience with concept development guarantee a smooth process, a unique human-centered approach, deep analysis, true market insights, and a large web of connections and partners. Your project will truly bloom with Tayf; the home of innovative concepts and unique ideas. Have a concept in mind that you want to grow? If it’s that or if you just want to take a look at the rest of our offerings and our previous projects, visit our website or drop us a line for any inquiries at info@tayfegypt.com.
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